The Ordinary Launches Viral Pink Serum in India, We Tried It First

My loyalties are mundane; this is my safe zone when it comes to using skin care ingredients. The brand almost always gets it right, often enjoying "viral" status on social media as a result.



If you thought AHA-BHA peels and glycolic acid were the last products in the line to make a splash in the industry, we have good news for you.




The latest product added to the list is The Ordinary's Soothing & Barrier Support Serum. This serum finally provides the answer to the biggest skincare movement of all: barrier support, and promises to help rebuild fragile barriers.




Distinctive ingredients




There's no chemical equation to solve here, but simply put: Serum contains lipids, primarily ceramides. First, ceramides are the foundation of healthy, well-nourished skin and occur naturally in the skin. However, as we age and are exposed to external influences, their production slows, causing dryness, itching, and inflammation.




Then we must provide them with ceramide-based skin care products.




Well, you might suspect that this beauty editor is excited about a ceramide serum, because it's nothing new. Here’s what helps me: Vitamin B12.




While everyone may be aware of the skin care benefits of vitamins A and E, vitamin B12 is often overlooked. However, various studies show that topical application can protect the skin from dryness and inflammation.




Additionally, the Soothing & Barrier Support Serum contains gallic acid - a plant-based antioxidant that protects against pollution and UV rays. Also worth mentioning is the brand's science-based approach to combining these ingredients with niacinamide and centella asiatica to soothe and soothe skin.




Is Ordinary Soothing Support Pink Serum worth trying?




I've been using this serum every morning for three weeks after washing my face and before applying moisturizer. While I didn't expect it to work its magic, I was impressed with how it felt on my skin. Imagine having a product that locks in moisture and leaves you feeling healthy and nourished.

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Now you may be wondering how it differs from other barrier building products. This is designed for people with oily and combination skin who can afford to use a variety of products with rich textures and concentrated ingredients. It's a lotion, lighter than a moisturizer but heavier than a serum.




For a combination skin type, it has integrated seamlessly into my existing routine and my skin feels softer and smoother after three weeks of use. What may be off-putting to some is the smell, which is peculiar but not offensive. Although it disappears quickly, if you equate skincare with products that smell great and soothe your senses, this might not be a quick win.




Now answer the question above: Is this product worth investing in? The answer is yes! While it doesn't sound like a breakthrough formula, it is a product suitable for people with oily, sensitive and combination skin, as well as dehydrated skin. This serum helps you understand that less is more and that hydration is a must to avoid excess sebum production.